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Mr. Harry Skydell, Chairman
Mr. Mark Karasick, Vice Chairman
Rabbi Yakov Horowitz, Director
Rabbi Avrohom M. Gluck, Director of Operations
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Get in the Game! Please Vote Today, Election Day
by Rabbi Yakov Horowitz

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Get in the Game!

Please Vote Today, Election Day

Imagine that you are one of two florists in a city that has a population of 2,000 families and that you have a 40% market share of the 300 regular customers who purchase flowers every week.

In that scenario, when you design your marketing strategy, whom do you really have in mind?

A) Your 120 regular customers – so that you retain them and possibly get them to increase the amount of flowers they purchase?

B) The 180 families who are buying flowers weekly at your competitor?

C) The 1,700 families who do not purchase flowers?

In all likelihood, even though your marketing campaign will target all 2,000 families, the 300 regular customers are your real audience because they are “in the game” already for a period of time. The others still need lots of convincing to make their first purchase, and who knows how long they will continue buying? Why invest money and time in an unproven entity?

I hate to be so blunt, but that is exactly how our elected officials think when evaluating which of their constituents get their attention during the campaigns – and more importantly throughout their years in office.

This might offend your sense of yashrus(moral compass), and might not be what you learned in civics class, but if that’s how you feel, just deal with it! That is the way things run in representative democracies.

Benefits for elders rarely if ever get cut. Why? Because elderly folks always vote.

The home mortgage deduction is considered sacrosanct. Why? Because homeowners are far more likely to vote than people who rent apartments.

In this malchus shel chesed (benevolent country), we ought to be model citizens and exercise our civic duty by voting each Election Day.

But even if that does not motivate you to get to the polls, you ought to vote in your personal self-interest and those of our community.

The level of sophistication in today’s data collection instantly allows politicians to track voting patterns. Each time the heads of our communal organizations advocate for us, the elected officials effortlessly and immediately check how many voters they represent. Not how many people, but rather how many voters.

Because if you don’t vote, you don’t exist.

If you don’t vote, you don’t matter.

If we don’t vote, our community is not “in the game.”

If we don’t vote, we don’t have elected officials caring about our existence or needs.

Rallies and protests get headlines, but they are merely sideshows. Elected officials direct their attention to the main event – Election Day.

Please, please take the time to vote today, Election Day, Tuesday, November 8th.

For yourself, for our community, and for Klal Yisroel.

© 2011 Rabbi Yakov Horowitz, all rights reserved

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